77 inch LG OLED AI TV B5 120Hz Dolby Vision & HDR10 4K UHD (2025)
- The next generation of LG AI TV with Alpha 8 AI Processor Gen2
- True black levels in every pixel create stunning contrast, depth, and detail
- 100% Color Fidelity for accurate lifelike colors. 100% Color Volume for richer hues
- 4 years of upgrades guaranteed over 5 years with webOS Re:New Program
- New AI button, voice controls, drag and drop functions on the AI Magic Remote
- Dolby Atmos® for immersive sound and incredibly lifelike graphics of Dolby Vision®
See the Details of Every Light and Dark
The smarter and faster alpha 8 AI Processor Gen2 from a decade of innovation
Our processor’s AI engine is capable of recognizing content by genre. Based on this information, it provides the most optimal picture quality settings to deliver better depth and detail.
Experience Perfect Black OLED, only with LG OLED
Perfect Black even in bright or dark spaces
Perfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.
Perfect Color
100% Color Volume and 100% Color Fidelity certified. Enjoy accurate, vibrant colors even in sunlight or dark environments.
AI Picture Pro brings every frame to life
AI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.
The next generation of LG AI TV
Complete your AI experience with AI Magic Remote featuring a dedicated AI button
Control your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.
AI Voice ID
LG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.
AI Search
Ask your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.
AI Chatbot
Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.
AI Concierge
One short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.
AI Picture Wizard
Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.
AI Sound Wizard
Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.
New upgrade every year for 5 years with award-winning webOS Re:New Program
Get the benefits from the latest features and software with annual upgrades. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.
AI Sound Pro fine-tunes your sound for impact
All-encompassing surround sound with virtual 9.1.2 channels
Get the surround sound experience with just your LG TV. AI uses deep learning algorithms to make it feel as if sound is coming from 9.1.2 channels all around you.
Dynamic Sound Booster powered by AI Processor
AI processing enhances TV sound for a more powerful sound experience.
AI Clear Sound
Precision tone correction enhances sound clarity for an exceptional audio experience.
WOW Interface lets you control sound easier from your TV
Slim Design
Add a modern touch with a sleek design that blends into your space gracefully.
Ultimate Gameplay
Experience peak gaming with G-Sync compatibility, 0.1ms Pixel Response Time, and AMD FreeSync Premium. Get your game on without lag or motion blur.
Dolby Vision & Ambient FILMMAKER MODE
Experience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.
Dolby Atmos
Let lifelike surround sound move all around you, making you feel like you're in the center of all the action.
LG OLED
See the endless innovation
