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will.i.am as LG’s Experiential Architect for xboom Stage 301
LG appointed will.i.am to redefine xboom as a brand that elevates listening experience with completely new sound and style. A nine-time Grammy winner, will.i.am is undoubtedly a true icon of pop culture. All “xboom by will.i.am” are professionally refined by will.i.am to deliver more balanced sound with warmer tone. With expertise in music and technology, will.i.am fine-tuned xboom Stage 301 for powerful, bold sound that makes your party one of a kind.
Unique product sound crafted by will.i.am
Experience the intricate and extraordinary product sound UX crafted by will.i.am. Every sound that accompanies the operation of new xboom - powering on/off, connecting via Bluetooth, and adjusting the volume - has been developed by the artist.

Powerful signature sound from the woofer & midranges, expertly crafted by Peerless
Turn up your party with wide-stereo sound and powerful bass. The 6.5” woofer and 2.5” midranges crafted by Peerless, a century-old high-end Danish audio unit manufacturer, deliver exceptional sound quality.
Stage ready anywhere
Wedge design transforms any space into a stage. Whether placed tilted or mounted on a stand, display it the way that suits your space.

New xboom Stage 301, carry party vibe everywhere
A convenient handle designed for portability. Hand carry your music to all kinds of venue.

AI Sound
AI perfects sound for every genre
Choose manually from rhythm, melody, or voice-oriented modes based on your preference, or let AI set the most optimal mode for you. AI analyzes audio and adjusts the sound to suit the genre.

Space Calibration
Sound calibrated to your space
Space Calibration adjusts sound output based on the size and layout of your room. By matching audio levels to the space, it delivers clear, full sound that feels balanced in both large and small environments.
AI lighting syncs with music
Lighting designed to sync with your music. AI analyzes different genres and adjusts the lighting to match your playlist. The dual-bar lighting adds vibrant colors to your party.
Karaoke & DJ mix sets for extra excitement
Take the stage with versatile karaoke features and electrifying DJ mix sets on LG ThinQ app. Use knobs to easily control the mic and instrument volume.

Replaceable battery for endless party
Party all day with 12 hrs of playtime and a spare battery. Simply swap the replaceable battery whenever needed to keep the fun going for 24 hrs.

IPX4 water-resistant
Rated IPX4 to withstand water. Safe to take it to any event that involves splash.

Connect multiple speakers and amplify the vibe with Auracast™
Create a party link to pair devices and share it through Auracast™. Access instantly by simply pressing a dedicated button. Dive into immersive sound, amplified by connecting different speakers.






